STRATEGY • CONCEPT • IDENTITY • ILLUSTRATION • PACKAGING
How to develop a brand whose concept is to be vain, presumptuous, arrogant, cocky and more negative adjectives?
Well, we have a starting point, we are different from the rest, we seek to connect in an unconventional way and that these attributes become positive when knowing our story.
From the moment it was being created, he knew it was special, feeling superior to everyone else in the bar, proud of its unique taste and elegant appearance. "People come to the bar to enjoy and drink me. Why would anyone choose another drink over me?" he thought.
Believing himself to be the king of the bar, he was proud of being the most exquisite and popular, always putting himself before others. Of a refined and sophisticated personality, always standing out at the bar counter, making sure everyone saw him. With his ostentatious and ornate bottle, of very showy labels that made his presence notorious and eye-catching.
I bet he thinks this story is about him.
Greek Mythology
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Peacocks
There is a character of excessive beauty who has these same qualities, Narcissus. He is described as a young man of extraordinary beauty, extremely proud and vain.
We also added an important element to the brand, peacocks, which have been considered symbols of beauty and elegance throughout history.
For Vain we wanted to give just a wink to the Greek culture, so we took part of its aesthetics in the ornamentation and in certain symbols combined with these beautiful birds.
